‘Anti-fashion’ jeans we all want
THIS cult fashion brand is changing the way women shop. And the key is its must-have jeans, declared “a gift from the denim gods”.
Insane demand for K sneakers
APL is the footwear brand of choice for the Kardashians, Jessica Alba and even Oprah, but they’ve also been banned from the NBA. Here’s why they’re so hot right now.
Secret behind Cara’s royal wedding outfit
SUPERMODEL Cara Delevingne was one of the best dressed celebs at Princess Eugenie’s wedding, wearing a top hat. Now, the Venice-based hatmaker who designed it shares his style tips.
What happened when I let a bot dress me
I HAVE slipped into a style rut when it comes to fashion. So I let a bot dress me for a week, and a surprising thing happened.
And the bride wore... not much, really
A NEW trend in wedding dresses is leaving little to the imagination when brides walk down the aisle.
Insane demand for new Converse shoe
IT’S the shoe that nearly broke the internet — now Australians are finally getting their hands on the new Converse sneaker.
cardigan an Amazon bestseller
EVERYBODY loves a bargain. And it seems one of the biggest bargains in women’s fashion at the moment is a cardigan being sold on Amazon.
Cate stuns in sparkly suit in Paris
SPORTING ’80s style bling, Cate Blanchett has turned heads at Louis Vuitton’s Paris fashion week show.
Myer’s spring racing hack brutally mocked
A FASHION tip for the Spring Racing Carnival has been utterly torn to shreds on Instagram, with some asking Myer, “Who in their right mind thought this was amazing?”
Crazy 0 vegan lettuce sandals actually exist
THE ugly shoe trend has been taken up a notch by a vegan footwear brand, who decided putting lettuce on a slide was a good idea.
Must-have swimsuit for summer
THIS is the bargain swimsuit that a top stylist believes will be “flying off the shelves” this summer.
Kylie stuns in sexy Aussie outfit
REALITY star Kylie Jenner has showed off her post-baby body in a revealing PVC outfit... and it was designed by an Australian label.
Lady Gaga’s wardrobe malfunction
A FASHION faux pas capped off a big fashion week for Lady Gaga, who sported some extreme looks for the premiere of her new film.
Problem with 0 Gucci bathers
THERE are bathers... and then there are Gucci bathers. The Italian fashion house has confused shoppers with a pricey one-piece that you can’t actually get wet.
‘Ugly’ sneakers shoppers can’t get enough of
CHUNKY, ‘dad-style’ sneakers have hit the mainstream in Australia, as retailers report a spike in sales of the so-called ‘ugly’ shoe trend.
Designer kids trackies with a hefty price-tag
NATALIE Reilly exploits the luxurious brand selling children’s trackpants, T-shirts and hoodies for hundreds and where you can get a alternative.
bike shorts breaking the internet
IT’S the trend Kim Kardashian is basically responsible for. Now demand for the sporty garment from Australian shoppers has hit an all-time high.
Zimmermann draws stars to NYC fashion week
AUSTRALIAN label Zimmermann has debuted its new season collection at New York Fashion Week in front of a star-studded audience including Sofia Richie and Katie Holmes.
Kylie’s m ad for Aussie designer
KYLIE Jenner has given a Byron Bay-based label the ultimate Instagram endorsement.
leggings selling like hot cakes
A BARGAIN pair of activewear leggings are set to sell out within days, with fans saying they week give dearer brands a run for their money.
Kate Ritchie’s hot look in new shoot
ACTOR-turned-radio-host Kate Ritchie has stripped down to her jocks once again, looking as hot as ever for a new lingerie campaign.
Craziest outfits from Splendour 2018
THE Splendour in the Grass music festival is known, above all else, for it’s insane fashion. The outfits this year were more outrageous than ever.
Strange new Instagram trend
A PROVOCATIVE pose is sweeping social media. Dubbed ‘straddling’, it is being done by Kim Kardashian and Kylie Jenner and now, everyone else is copying it.
Stick-on swimwear is trend we don’t need
WE’RE all about trying new things and getting out of our comfort zone, but there’s a line we’re not willing to cross and this is it. WARNING: Photos of really bad fashion.
High-heeled Crocs are now a thing
THIS is the world we live in now. If you thought ordinary Crocs were unfortunate, you haven’t seen these bad boys.
Hidden meaning behind Meghan’s green frock
STEPPING out for the christening of her nephew, Prince Louis, the Duchess of Sussex Meghan Markle wore an olive green midi. Experts say there’s a reason she chose the frock.
Racy celeb look that refuses to die
THANKS to Angelina Jolie, the thigh-high dress split has become something of a red carpet staple around the globe. The Logies on the Gold Coast were not immune.
Ridiculous new bikini trend
SOME women claim it gives you an “instant boob job” - but others think this fad is utterly stupid and unsupportive.
Ridiculous new bikini trend is coming
GIRD your loins ladies, because this new bikini trend will require you to hit the salon at your earliest convenience.
You can score Meghan’s dress for 0
SURE, it may not be a bespoke version from Givenchy, but this is how you can buy Meghan’s wedding dress for a few hundred dollars.
Cheeky response to Melania’s jacket
A CLOTHING company has put their own spin on Melania Trump’s controversial jacket, leaping on the furore in the name of a good cause.
Penis-pocket pants are now a thing
WE’VE seen “thong jeans” that leave your whole behind exposed, and even completely see-through plastic pants — but these penis pockets might be even worse.
‘Bizarre’ shirt baffles the internet
IT is the T-shirt AND shirt confusing the internet. Balenciaga has released a ‘double shirt’ … and fashion followers are not impressed.
How to get Meghan’s hot dress
FASHION fans were quick to note that an Aussie label has a dress similar to Meghan Markle’s Stella McCartney evening gown … for a fraction of the cost.
Meghan’s stunningly expensive earrings
HEADING to their rehearsal for the wedding of the year, Meghan Markle didn’t skimp on bling, flashing a pair of luxe diamond earrings.
PEOPLE believe they have discovered fashion’s holy grail: a great pair of jeans for under.
Impractical trend that leaves us baffled
THIS impractical new fashion trend has raised eyebrows in Sydney — and left Elsa Pataky terrified she’d topple over if she ever adopted it.
Lace-up pants confusing shoppers
SHOPPING for the right pair of jeans was hard enough before this mind-boggling option came along.
You can buy Meghan Markle’s sneakers
WE RARELY see Meghan in a pair of flats these days, but these are the shoes she wore when out exercising in public like the rest of us.
‘Please, somebody tell me this is a joke’
THESE 3 jeans that feature “large statement cut-outs” have left people gobsmacked.
Creepy detail in Kate’s dress
IF THE Duchess of Cambridge’s dress looked familiar, chances are you probably recognise it from ‘Rosemary’s Baby.’
Winter is coming, dress for the occasion
AS COOLER temperatures begin to settle in, jewel-coloured tones will become the top fashion choice for the season. Here are three distinct looks.
Upside-down cleavage new fashion trend
STEP aside side-boob, because there’s a new cleavage trend in town. Forget breasts spilling from the top of your bra — it’s all about the underboob.
Craziest outfits from Coachella
COACHELLA has become a mini fashion show, with thousands proving you don’t need to wear pants to look good.
Man’s hilarious online shopping fail
A UK radio presenter ordered a pair of black skinny jeans from ASOS. When his purchase arrived he found a surprise from the online retailer.
New way women show off cleavage
TREND alert. Step aside triangle string bikinis, because it’s all about the V-Bar in your swimwear. Bring back summer.
Side-boob ink is the latest, painful tattoo trend
A NEW tattoo trend is sweeping the world and while it looks amazing, side-boob tattoos have got to hurt like crazy.
’Festival’ denim shorts more like undies
IT WOULD seem the sky is the limit, even when it comes to denim shorts. A new design has gone viral, for looking more like a pair of undies than anything else.
Secret Kmart trick costs just
THE latest clothing hack sending Kmart fans into a frenzy costs just — and all you need is a needle and thread.
What’s going on with Kmart’s sizing?
IT looks like a standard pinstriped miniskirt. But this item from Kmart has sparked outrage on Facebook, simply because of the label.
Kmart queen’s must-have item
ANNMAREE Smith has nearly 60,000 followers on her Kmart page. When she found a bargain item, they rushed to buy it.
Why everyone is looking at the Royal feet
THEY’RE not sisters-in-law just yet, but that hasn’t stopped Meghan Markle and the Duchess of Cambridge from stepping out in almost the same footwear.
Meghan’s 0 coat an instant sell out
PRINCE HARRY’S bride-to-be fast developing a go-to look and it’s one everyone wants in on.
Why this plastic bag costs 7
FASHION-conscious shoppers can now do their groceries in style, treating themselves to this posh plastic bag that costs about as much as 150 family-sized blocks of chocolate.
Drone ‘models’ fly down D&G runway
SUPERMODELS are out of style. Humans were replaced by buzzing drones on the catwalk for Dolce & Gabbana’s latest show at Milan Fashion Week.
Kim flashes cleavage in oversized suit
THIS is one look only Kim Kardashian can pull off. The reality star showed off her famous assets in a power suit... that was stuck to her body with double-sided tape.
Businessman wears high heels to work
ASHLEY wears a suit and tie to work but he has an addition he says “disgusts” some people. And the most anger he gets is from a very surprising group.
Aussie label killing it in the States
IT’S a favourite of Kylie Jenner and the Kardashians. Now Australian activewear label P.E Nation is taking on its ‘biggest market’ yet... the United States.
Plunging necklines at Allan Border Medal
IT WAS supposed to be about the cricket, but the blue carpet at the Allan Border Medal had other ideas — with couture and cleavage taking centre stage on Monday night.
Paris does Kim in Yeezy campaign
HOTEL heiress Paris Hilton has turned heads in Kanye West’s new fashion campaign, sporting US 0 bike shorts and looking identical to her former BFF Kim Kardashian.
Bella goes braless in bizarre outfit
SHE is one of the most influential supermodels in the world. But even Bella Hadid has her off days, narrowly avoiding a wardrobe malfunction in Paris.
Dear God. Bike shorts are back
A DESIGNER has sent bike shorts down the runway on supermodel Naomi Campbell. The biggest joke? They’ll set you back 0.
Polo’s strict dress code revealed
THE polo is one of the hot-ticket social occasions of the summer. But with it comes a strict dress code... which definitely does not include stilettos.
Shoppers mock ‘buttless jeans’
MOVE over, thong jeans. A new pair of highly ridiculous pants has crept its way into the New Year.
Is this the worst wedding trend ever?
THE WEDDING shred just got real. A new Spanish ensemble has raised eyebrows, and may be the new bridal trend for 2018.
Most sold items on The Iconic in 2017
THESE are the fashion styles and accessories that Australians can’t get enough of, according to online fashion retailer The Iconic.
Hideous fashion fails of 2017
SOME of Hollywood’s biggest stars hit new lows with their red carpet looks that raised eyebrows and burned retinas across the world.
Top-selling sneakers revealed
FROM sporty to luxe, stylish sneakers were the must-have shoe of the year. Here are the ones Australians shoppers were stepping out in — and they weren’t Yeezys.
This year’s top 10 selling swimsuits
THESE are the swimsuit styles that Australians can’t get enough of, according to online fashion retailer The Iconic.
The most expensive handbag in the world
IT COSTS as much as a house in some parts of Australia, but who needs somewhere to live when you can have this Hermès Birkin handbag?
‘WTF’: ASOS slammed for extreme mini
IT is known for stocking fashion forward clothes at chain store prices. But British e-tailer ASOS has raised eyebrows for an item from its latest range.
‘Office Party’ lingerie ad slammed
HONEY Birdette has seen its latest ad slammed for sexualising women, a claim the lingerie company is calling a “backwards step”.
New thong jeans are a disgrace to denim
IT’S a known fact that millennials are obsessed with wacky denim trends. But this barely there style may be the cheekiest — and most horrendous — yet.
Kmart proves it should only do one thing
KMART is hot property, thanks to its cheap homewares and online fan base. Turns out the retailer can’t replicate that success elsewhere.
Confessions of an online shopaholic
IT ALWAYS looks stunning on the screen. But when the delivery of your online shopping order finally arrives, it probably won’t look like you hoped.
‘You have to be hot to wear this’
IT’S the biggest trend coming to summer and heading to our beaches but most parents are pretty horrified by the impending fashion.
‘I went bra-free for a week and OMG’
IT TOOK me nearly 30 years, but here’s what happened when I embraced the “free the nipple” fashion trend for a whole week.
Jeans that will make you skinny
CONTOURING is usually reserved for Kim Kardashian’s face. Now, a fashion brand has created a line of denim that claims to shave off kilos.
Weird new catwalk trend
THEY’RE two of the world’s most influential style stars. But Gigi and Bella Hadid sported some eyebrow-raising shoes on the runway in Milan.
Rihanna’s surprising next move
IT’S one of the top-selling activewear lines in Australia. And now Rihanna’s Fenty Puma collection is taking it to the next level.
Victoria’s Secret undies ‘broke internet’
A NEW underwear set from Victoria’s Secret has already amassed more than 260,000 likes and 5800 comments on social media in a less than five hours.
What’s going on with our Havaianas?
THE iconic flip-flops are famous for being almost indestructible, but something odd is happening and customers are looking for answers.
Bella Hadid goes braless in NYC
SUPERMODEL Bella Hadid has worn a ‘naked’ bodysuit out in New York days after she confirmed she will again walk for Victoria’s Secret.
Hawko’s summer fashion tips
JENNIFER Hawkins has urged Australians to splash out with bold colours and vibrant prints with a nod to the 80s as the weather heats up.
The handbag that’s dividing the internet
ONLINE fashion powerhouse ASOS is selling a handbag created in the likeness of the poo emoji. Your grandma would not approve.
Inside Kendall’s insane wardrobe
SHE wore a G-string dress to the Met Ball, regularly goes braless and has a thing for crop tops. Now, Kendall Jenner has opened up her closet.
Insane cost of celeb kids’ clothes
CELEBRITY kids are fast becoming the world’s most influential style stars, sporting designer outfits that cost serious cash.
Bizarre ‘Ta Ta’ towels have arrived
THE ‘Ta Ta Towel’ - an accessory made to prevent underboob sweat and discomfort - is taking over the internet and women’s wardrobes.
Uniqlo is selling Handmaid’s dress
FASHION brand Uniqlo is selling a dress that looks a lot like the red dresses worn by the characters in The Handmaid’s Tale.
The 5 Aussie bikini celebs want
HAVING a star wear your clothes is huge business for a designer. And some of the world’s most influential faces are wearing more Australian labels.
‘Fk fur’: Activists slam fashion
GRAPHIC CONTENT: Retailer Century 21 is the latest store being criticised for selling garments made of real fur. And they’re not the only ones.
Terrifying new beach trend here to stay
HAVE you ever wanted to look like you’ve had a fully-inflated balloon wrap itself around your face? Look no further, the Face-Kini is here.
Puffer jackets are cool again
AFTER Drake wore one in his Hotline Bling video, sales of Moncler’s puffer jackets more than doubled. Now, the French label has finally opened Down Under.
Problem with Kate’s royal style
SHE’S one of the most stylish women in the world. But the way the Duchess of Cambridge and her family have been dressing lately has left us confused.
Strange new feature of Kate’s outfits
SHE’S one of the most stylish women in the world. But the way the Duchess of Cambridge and her family have been dressing lately has left people confused.
What your clothes say about you
FASHION gets a bad rap as a frivolous pursuit, but learning how to dress well is a crucial life skill you need to know, according to a top fashion stylist.
Meet fashion’s new muse... Barbie
FORGET dressing like Kylie Jenner. There’s a new style influencer on fashion’s radar — and she’s definitely made of plastic.
Kendall flashes nipples in sheer dress
KENDALL Jenner hardly ever wears a bra because she ‘just doesn’t care’ and she clearly wasn’t wearing one while partying with Bella Hadid on a Mykonos beach.
Stars go full Eminem at Chanel
THERE’S a new celebrity ‘it’ haircut on the radar and just about everyone in the front row at Chanel’s couture runway show in Paris had it.
Is this the most Bondi thing ever?
Prestigious and pricey French fashion label Louis Vuitton has chosen an unexpected location for its next store
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